What is MEATLESS MONDAY?
Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet.
This is not a new concept. During WW1, the U>S> Food Administration urged families to reduce consumption of these key staples to aid the war effort. “Food will win the war” the government proclaimed. MEATLESS MONDAY and WHEATLESS WEDNESDAY were introduced to urge Americans to do their part. The effect was overwhelming. Over 13 million families signed a pledge to observe the national meatless and wheatless days.
The campaign returned during WW@ when President Franklin Roosevelt relaunched it to help that war’s efforts on the home front.
In the immediate post war years, President Truman continued the campaign to help feed war ravaged Europe.
Meatless Monday was revived in 2003 by Sid Lerner, who was a former ad man turned health advocate. It was in association with Johns Hopkins Bloomberg School of Public Health’s ‘Center for a Livable Future. It was reintroduced as a public health awareness campaign to address the prevalence of preventable illness and disease associated with excessive meat consumption. The average American eats as much as 75 more pounds of meat each year than previous generations. The message of ‘ONE DAY A WEEK, CUT OUT THE MEAT’ is a way for individuals to do something good for their health and the health of the planet.
Since 2003, MM has grown into a global movement, powered by not just the individual but by hospitals schools, colleges, restaurants and workplaces. It has gone global for 2 reasons.
First, the message is SIMPLE! It is easily shared, talked about and embraced. Secondly,the health benefits of reducing meat consumption are hard to deny with life changing success stories in the nation’s news outlets.
Monday is the day all health breaks loose! We get 52 Monday Mulligans each year to try again. Research shows that Monday is the perfect day to make small positive changes and commit to healthy behaviors.
So be a citizen of the world and take this simple step.
Producing a ¼# burger uses enough H2O to fill 10 bathtubs.
Meat production uses 33% of the earth’s entire land surface.
Global meat production creates more greenhouse gas than the entire transportation sector.